Whatagraph vs Swydo: Which Fits Your Agency?

Swydo bills per data source. Whatagraph bills in bundles of source credits, starting at 50. That one difference decides which tool is cheaper for your agency, and the answer changes as you add clients.

Both are client reporting software for agencies, with white-label reports, scheduled delivery and AI summaries. This Whatagraph vs Swydo guide starts with a pick by agency size, then prices both at 5, 15 and 30 clients and compares the features, terms and reviews that decide it.

Whatagraph vs Swydo by agency size#

Whatagraph is an agentic marketing intelligence platform. It combines connectors, reports, dashboards, alerts and IQ Agents, with plans starting at $812 a month.Swydo is an automated reporting and monitoring tool for agencies. It has one plan with every feature included, starting at $69 a month.

The crossover point is further out than most agencies expect. Swydo's bill only passes Whatagraph's $812 entry price at about 213 data sources, or around 70 clients at 3 sources each. By then, Whatagraph also needs far more than its 50 included credits.

Monthly cost at 5, 15 and 30 clients#

The two pricing models are easy to misread on their own, so this section explains each one and then prices the same client lists in both tools.

How Swydo pricing works

Swydo pricing uses per-source pricing. The plan costs $69 a month and includes the first 10 data sources, with about 10% off on yearly billing. Each extra data source costs $4.50 a month from 11 to 100 sources, $3 from 101 to 500, and $2 after that. Users, clients, reports and dashboards are unlimited.

How Whatagraph pricing works

Whatagraph pricing is based on source credits, where one credit equals one connected account, such as one Google Ads account. The Max plan starts at $812 a month, billed yearly, with 50 source credits. You can buy extra credits until you reach the next plan threshold. Prime is priced on request.

Cost at 5, 15 and 30 clients

Here is the cost for an agency reporting on Google Ads, Meta Ads and GA4 for each client, so 3 data sources per client:

Swydo works out to between $14 and $19 per client a month in this setup. Whatagraph costs about $162 per client at 5 clients and $54 at 15, and it gets cheaper per client until you use all 50 credits. Swydo's prices are monthly; Whatagraph's are yearly commitments.

When clients use more sources

Many agency clients need more than three sources. Add LinkedIn Ads and HubSpot, and each client uses 5 data sources:

HubSpot is a premium integration in Whatagraph, so a client with HubSpot data moves you to Prime. Swydo includes HubSpot on its standard plan.

What each price includes

Swydo's single plan includes unlimited users, clients, reports and dashboards, full white-labeling, a custom domain and 4,000 AI credits a month. There are no feature tiers, so the only number that changes is your data source count.

Whatagraph's Max price includes unlimited users and reports, IQ Agents, data blending, white-label reports, KPI overviews with alerts and a dedicated success manager. Premium integrations, a custom report domain and BigQuery transfer are tied to Prime.

Yearly vs monthly billing

Swydo lets you pay monthly or yearly, with about 10% off on the yearly plan. Whatagraph bills both plans yearly, so Max at $812 a month is a commitment of $9,744 for the first year. For a new agency still finding its client mix, that difference in commitment can matter as much as the monthly rate.

Monitoring and alerts#

Agencies lose trust fastest when a client spots a problem first. Both tools try to catch it before that happens.

Swydo: alerts, goals and connection checks

Monitoring is where Swydo puts a lot of its weight. You set KPIs and goals for each client and follow them from one overview. Performance alerts go out by email or Slack when a metric crosses your target. Separate connectivity alerts and automated health checks tell you when a data source disconnects, which is the kind of problem you'd rather catch before the client opens a half-empty report.

A scheduled overview pulls each client's KPIs into one summary, so an account manager can review every account without opening each report.

Whatagraph: KPI overviews and monitoring agents

Whatagraph's Max plan includes KPI overviews with alerts, so your team sees which clients are off track across accounts. IQ Agents add pre-built monitoring and budget pacing agents that watch spend and performance and flag issues for review.

Because alerts sit in the KPI overview, your team sees account issues in one place before building that month's reports.

Both cover the basics, but the Whatagraph vs Swydo approach differs. Swydo's alerts are simple rules you set yourself, while Whatagraph leans on agents that do more of the watching for you.

Building client reports#

Both tools are built around reusable templates, but they differ in how much of the build they automate.

Building reports in Swydo

Swydo starts you from report layouts that you adjust once and reuse across client accounts. You pick a layout, connect the client's data sources, and the report fills in. Dashboards show several clients' performance in one place, which helps when you review accounts weekly.

Swydo's AI can also generate or update a report from a prompt, so you can ask for a new section, such as a TikTok Ads summary, without building it by hand.

Building reports in Whatagraph

Whatagraph's report builder uses drag-and-drop widgets and templates. Widgets can draw on source blends and custom metrics, such as blended ROAS across several ad accounts.

IQ Agents can build a report or dashboard from your own template and draft the commentary, and your team reviews it before it goes out. For agencies with many similar clients, that turns the monthly report into an editing job.

Adding a new client, step by step#

Most of an agency's reporting work comes from adding and maintaining clients. Here is what onboarding one more client looks like in each tool.

In Swydo

• Add the client and connect their accounts. Each connected account counts as one data source.
• Apply a saved report layout and dashboard.
• Set KPI goals and performance alerts by email or Slack.
• Invite the client to the portal, share a secure link, or schedule branded PDF reports by email.

In Whatagraph

• Connect the client's accounts. Each uses one source credit, and premium sources like Shopify or HubSpot need Prime.
• Apply a template, or let IQ Agents build the report from your own template.
• Add source blends and custom metrics, and include the client in your KPI overviews with alerts.
• Share a live link or schedule an email with the report attached or linked.

The steps look alike. The difference is step 2: in Swydo your team fills in the layout, while Whatagraph's agents can draft the report and its commentary for review. In both, the main cost of a new client is the extra data sources or credits.

AI features#

Both tools include AI on their main plans, but the scope is different: Whatagraph automates whole tasks with agents, while Swydo gives you a monthly pool of AI credits.

Whatagraph IQ and IQ Agents

Whatagraph has gone further with AI. Whatagraph IQ is the AI layer across the platform, and IQ Agents handle tasks such as client reporting, report commentary, budget pacing and monitoring. Agents build reports and dashboards from your template, and you review them before they go out. You can also describe a custom agent in plain language. Base agent usage is included on every plan, heavier usage tiers cost extra, and Prime adds Whatagraph IQ+.

Swydo's AI credits

Swydo includes AI on its single plan with 4,000 credits a month. You can generate or update a report from a prompt, draft summaries, ask questions about the data in plain language and surface trends. A report summary uses about 95 credits, so the monthly allowance covers roughly 40 summaries. Credits reset each month, and you can allow extra usage up to a spending limit.

In practice, a 20-client agency that generates one AI summary per client a month uses about 1,900 of its 4,000 credits. That leaves room for plain-language questions and report edits.

On AI, the Swydo vs Whatagraph answer depends on how much you want automated. If AI-written commentary for every client is a priority, Whatagraph does more of it. If you mainly want a summary paragraph to edit before sending, Swydo's allowance covers a mid-size client list.

Client portal and shared links#

How clients reach their reports affects how much time your team spends on access requests and resends.

Swydo: portal, secure links and branded PDFs

Swydo gives clients a client portal where they log in and see their reports and dashboards. You can also share live dashboards through secure custom links, add password protection, and send branded PDF exports with custom email templates. Full white-label branding and a custom domain come with the standard plan.

Whatagraph: live links and scheduled emails

Whatagraph shares through links and email. A live link to a report or dashboard updates every 15 minutes, and scheduled delivery sends the report attached or linked at the frequency and time zone you set. White-label reports are part of Max. A custom report domain, so links show your agency's URL instead of Whatagraph's, comes with Prime. Whatagraph's pricing page doesn't list a client portal.

White-label features side by side

For agencies whose clients like to log in and browse, Swydo has the edge. For clients who only read the scheduled email, both work.

Integrations included on each plan#

A platform missing from your plan means a workaround through Google Sheets or an upgrade, so check your clients' platforms before you choose.

Swydo: 38+ integrations on one plan

Swydo has 38+ native integrations, and every one is on its single plan. They cover the main ad and social platforms (Google Ads, Facebook Ads, Microsoft Ads, LinkedIn Ads, TikTok Ads, Pinterest, Snapchat, Reddit, X), GA4, Google Search Console and Google Business Profile, plus HubSpot, Semrush, Klaviyo, Mailchimp and CallRail. Google Sheets brings in data from anything else. Swydo also lists Ahrefs and Google Merchant Center as coming soon, with Spotify in beta and ChatGPT Ads as a new integration.

Whatagraph: advanced and premium tiers

Whatagraph lists 60+ native integrations in two tiers:

• Advanced (Max and Prime): paid ads, including Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads and Amazon Advertising; social pages; GA4 and Search Console; SEO tools like Semrush and Ahrefs; email tools like Klaviyo and Mailchimp; call tracking; and Google Sheets.
• Premium (Prime only): programmatic platforms like Google Display & Video 360 and The Trade Desk, Adobe Analytics, ecommerce (Shopify, WooCommerce, BigCommerce, Magento), CRMs (HubSpot, Salesforce), BigQuery, Snowflake and a custom API.

What this means for ecommerce and B2B clients

This matters for ecommerce and B2B agencies. A client report with Shopify or HubSpot data needs Whatagraph Prime, while Swydo includes HubSpot on its standard plan but doesn't list Shopify. Whatagraph also offers data blending through source groups and blends, plus custom metrics, so you can combine data sources into one cross-channel reporting view.

Both tools accept Google Sheets as a source on their standard plans, which is the usual workaround for a missing platform. You load the data into a Sheet, either by manual export or with Coupler.io on a refresh schedule, then add the Sheet to the client's report. It works for a handful of sources, though manual exports add a task to every reporting cycle.

Swydo vs Whatagraph contract and cancellation terms#

Terms are one of the clearest Swydo vs Whatagraph differences, and they matter if your client list changes often.

Swydo bills on active data sources, so the cost follows your client list more closely. With Whatagraph, you commit to a year of credits up front, which suits agencies with a stable roster and plans to grow into the 50 credits.

Onboarding differs too. Swydo includes personalized onboarding and a free onboarding service with its plan. Whatagraph assigns a dedicated success manager on Max, and Prime adds tailored onboarding and priority support.

Whatagraph vs Swydo in user reviews#

Swydo rates slightly higher on both main review sites:

What reviewers praise and criticize

On G2, Swydo reviewers most often praise ease of use and customer support. The most common complaints are missing features and price. Whatagraph reviewers praise support and automation, and the complaints are about price and slow loading on some reports.

In the Whatagraph vs Swydo reviews, price comes up for both, which says more about how agencies feel about reporting costs than about either tool. Whatagraph has more reviews in total, while Swydo's are more consistent on ease of use.

Switching from one to the other#

Timing matters if you're moving between these tools. With Whatagraph's yearly billing, plan a switch around your renewal date. Swydo can be cancelled anytime, so leaving it is mostly about the work of moving reports.

A switch usually takes four steps:

• List every client's data sources and the reports and alerts built on them.
• Rebuild your main templates in the new tool, starting with your most common report type.
• Run both tools side by side for one reporting cycle and compare totals.
• Send clients their new report links or portal invites.

If totals differ between the two tools, check reporting time zones, attribution windows and currency settings first.

Swydo or Whatagraph: how to decide#

After cost, terms and features, the choice usually comes down to client count and how much of the reporting you want automated.

Choose Swydo if:

• You have up to about 30 clients and want a price that tracks your data sources month to month.
• You want monthly billing and the option to cancel anytime.
• Your clients like logging into a portal to see their reports.
• Your clients' platforms are mainly ad, social, SEO and email tools, plus HubSpot.

Choose Whatagraph if:

• You want AI agents to draft reports and commentary across many clients.
• You're comfortable with a yearly commitment and want a dedicated success manager.
• You need programmatic, ecommerce or CRM integrations and are ready for Prime.
• Your team wants blending, custom metrics and alerts inside one reporting app.

If you're still undecided, test both on real accounts. Swydo's 14-day trial lets you connect two or three client accounts and send a report. For Whatagraph, ask for a demo built around one of your own clients and a quote for your credit count. Comparing the two outputs side by side usually settles it faster than another feature list.

Whatagraph and Swydo alternatives#

These three reporting tools price differently again: by client, by connected account and by dashboard. That can change the math for your client list.

AgencyAnalytics

AgencyAnalytics is a client reporting platform for agencies, priced at $20 per client per month, billed yearly. That's $100 for 5 clients, $300 for 15 and $600 for 30, since the price is set per client rather than per source.

It includes 90+ integrations, a white-label client portal with a custom domain and custom email, AI summaries and metric insights, and MCP access for ChatGPT and Claude. A 14-day trial needs no credit card. Per-client pricing suits agencies whose clients use many sources each, where a per-source bill would grow faster.

Coupler.io

Coupler.io is a reporting automation platform. It collects and blends data from 400+ apps, like Google Ads, Meta Ads, Shopify and HubSpot. Agencies get white-label client reporting and 230+ dashboard templates, or can send each client's data to spreadsheets, BI tools like Data Studio, warehouses like BigQuery, or AI tools like Claude.

All sources are on every plan, and Pro covers 50 accounts for $199 a month, billed yearly, enough for 15 clients at 3 sources each.

DashThis

DashThis is a marketing reporting and dashboard platform billed by the number of dashboards. With one dashboard per client, 5 clients fit the Professional plan at $139 a month, 15 fit Business at $279, and 30 start on Standard at $429.

Every plan includes white-label branding, a custom domain and custom email, across 30+ integrations, plus AI Insights with an optional PRO add-on. It suits agencies that want simple, branded client dashboards and a predictable price per client.

Databox, Supermetrics, Funnel.io and Improvado also appear among Swydo alternatives and Whatagraph alternatives, but they focus on internal dashboards or data pipelines more than client reports.

FAQs#

Does a Swydo data source equal a Whatagraph source credit?

Roughly, yes. Both count each connected account separately, such as one Google Ads account or one GA4 property. A client with two Google Ads accounts uses two data sources in Swydo and two source credits in Whatagraph.

Can either tool send data to BigQuery or Data Studio?

Whatagraph Prime includes transfer to BigQuery and Data Studio. Swydo doesn't list data exports to either; it's built for reports and dashboards inside Swydo.

How do I report on Shopify data in Swydo?

Swydo doesn't list a Shopify integration, so the usual route is its Google Sheets integration. Load Shopify orders into a Sheet with a connector or an export, then add that Sheet to the client's report.

Which tool covers more ad platforms?

Whatagraph's Max plan includes more ad networks, such as Amazon Advertising, Apple Search Ads and Spotify Ads, with programmatic platforms like The Trade Desk on Prime. Swydo covers the main search and social ad platforms, plus AdRoll.